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From Chlorine to Carrots

Yes To Inc. picks Clorox executive for CEO position.

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By: TOM BRANNA

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Joy Chen, a 16-year Clorox veteran has joined Yes To Inc. as its CEO. She succeeds Ido Leffler, the founder of Yes To Inc., who will remain president. Leffler created the naturally positioned personal care range Yes to Carrots three years ago. The company he founded, Yes To Inc., distributes its eco-minded, vegetable-inspired ranges — Yes to Carrots, Yes to Cucumbers and Yes to Tomatoes — to mass retailers in the U.S. and to Sephora in Europe. Most recently Chen served as vice president, o...

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